The Ultimate Guide to Advertising Small Scale Business on Facebook
Social media channels are the best way to promote your incredible products and services. The rise of social media platforms has changed the lives of thousands of businesses. Promoting your product and services online is cheap, effective, and helps in maintaining ever-lasting brand loyalty. If you have a small business and you’re looking to push ahead of the crowd without spending too much money, then this article is perfect for you. After hundreds of hours worth of research, we found the best Facebook advertising tips for small businesses. Read till the end and start your journey towards growth.
Challenges Faced By Small Businesses
Advertising on Facebook can be tricky as there‘s a lot of competition in the market. Even if you manage to leave a small chunk of the competition behind, you still have a huge market to capture. Unfortunately, small businesses have a limited budget for Facebook advertisements. At the same time, giant corporations can spend as much as they prefer to get a better audience.
Another challenge faced by small scale businesses is the limited reach. According to marketing research institutions, only 1 in 50 people actually get to see something that you post on your business page. Huge brands have millions of followers, so they have a guarantee of a massive reach with every post. The tip mentioned below will help you tackle these challenges with ease.
Best Facebook Advertising Tips
- Be Out of The Box
Being a small business, you have access to a limited audience, that is, until you grow into a huge brand. Find the vibe of your brand and stick to it. Try new ways to deliver your message, be funny, be informational. Do whatever that works for you.
It is common knowledge that Facebook doesn’t like posts that are overly advertising their products. Be subtle and make people curious about your brand. Think out of the box and the reach you’ve been waiting for will come crawling to you.
- Follow A Content Schedule
Most social media managers leave this important aspect out of their strategy. To implement your plan correctly, take the help of a content calendar. A content calendar is the easiest and the most effective way to put your strategy in action. It also reduces the time you spend on Facebook marketing.
All you need to do is to make a plan and a date to post your content. If you can’t follow up on the calendar, then you can use the top content scheduling tools available in the market. When you post according to a time table, both Facebook and your Customers appreciate that.
- Revamp Your Profile Page
A profile page that is full of mess and confuses everyone who tries to visit will never perform well. Your business profile is the first impression people will get of your business. Take a little time and make sure all the tabs are organized exactly the way you want them.
It is essential to optimize tabs, restructuring the hierarchy, and including or removing tabs. A cleaner profile page provides the user with a smoother experience. If you are a service-based business, then keep the “Review” tab open at all times. Positive reviews give a better brand image for new visitors.
- Stories Play An Important Role
According to top social media marketers across the globe, Facebook stories make the experience better for users. As a business, you need to be active and posting; often, stories make that process easier. You don’t have to post anything on your profile; you can add stories.
Keep in mind that stories don’t need to be just about your product or service. Repetition makes the customers feel bored, run a quiz, let your customers ask you questions, or just post news or share links you find interesting. The idea is to interact with your customer in a new way.
- Consider Boosted Posts
Top marketing executives at Facebook suggest small businesses or businesses with a small budget need to consider boosted posts. Facebook boosted posts or sponsored posts allows firms to expand their audience reach. Using boosted posts, you can target specific locations, customers, and users that like the same product/service like yours.
With boosted posts, you can regain the organic reach you are losing gradually because of policy/algorithm changes. Sponsored posts can help you showcase your content to a broader range of audiences. Chances are you’d get more business through one sponsored post than ten ordinary posts.
Strategically it is a better idea to use a huge campaign amount, but if you play your cards smartly, you can get incredible results via small campaigns. Don’t be afraid to experiment a little, who knows how you can find your target audience.
Conclusion: Best Method of Facebook Advertising
Regardless of everything, the point still remains. To get better reach and engagement, you need a huge advertising budget. If you really need to pull ahead of your competition, then you can also buy real Facebook page likes. The service is multiple times cheaper than conventional Facebook advertising but more effective. All you have to do is find an ideal social media marketing service provider like Socio Greek. The process is simple, plus you can grow your small scale business by spending less.